For our new appearance we have already experienced a lot of praise of our customers, suppliers and even from our own industry. Now, we have been nominated for the German Brand Award. âOur primary goal of the relaunch was to set up the company for the future and to provide the naturalness of our products a lot of space. That our new appearance has been nominated for the German Brand award makes us very happy and shows that we are on the right wayâ, Vice President Matthias Thienel explains.
With the submission of our documents, we have tried to present the independent jury, consisting of marketing experts out of different branches, the motives for our relaunch. In the submitted categories âIndustry Excellence in Brandingâ and the premier class âExcellence in Brandingâ we now hope to win one of the sought-after trophies.
The German Brand Award is annually awarded by the German Brand Institute and the German Design Council for outstanding brand management. The aim of this prize is to strengthen the importance of brand management as a crucial success factor within the national and international competitive environment.